Top Brand Storytelling Trends for 2024 To Ignite Your Business Posted on August 9, 2022 | February 6, 2024 by jolean Brands are always chasing the latest brand storytelling trends and 2024 is only accelerating the change from one trend to the next. Not only what stories brands tell, but how they tell them, and where they tell them, are always in flux. Today we break down the kinds of stories brands are telling and the key platforms they’re using. Brand … Read more
11 Ways to Integrate Storytelling Images Into Your Blog Layout Posted on October 30, 2021 | March 21, 2022 by jolean Everyone knows that images are a powerful part of both inbound and outbound marketing. Including storytelling images into your blog layout can catch the eye, illustrate a point, and help readers to visualize the content. Some images show the content directly, some model a similar activity. At the most basic level, images enhance our mental perception of the page.… Read more
How Soft-Sell Advertising Helps You Build a Lifestyle Brand Posted on August 11, 2021 | November 2, 2021 by jolean Let’s face it. People are bored with conventional advertising. They’ve seen, read, and heard too much of products pitched in a loud and (annoyingly) intrusive manner. If you want to reach a contemporary audience, you need a different style. Finesse. Rather than hard selling, think of building an audience of brand evangelists who wholeheartedly believe in your message and how … Read more
The 9 Best Examples of Video Storytelling Posted on August 10, 2021 | March 5, 2024 by jolean With readily available streaming content, traditional advertising has lost some of its luster. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking … Read more
Behind the Scen…ic Road: Alaska Posted on December 17, 2020 | July 31, 2021 by jolean I wish I could fully articulate the beauty of Alaska. I have such a distinct visual – standing on the shoreline of the Knik Arm near Point MacKenzie, watching the plethora of colors from the rising sun bounce off the stillness of the water. Everything was so calm you couldn’t tell if that imperceptible movement was the reflection of the … Read more
Advertising in the Age of Coronavirus Confusion Posted on March 22, 2020 | November 2, 2021 by jolean How on God’s Green Earth Do You Advertise In the Middle of a Crisis? (Is the short answer, you don’t?) With Coronavirus cases skyrocketing, and workplace closures following suit, most humans are ducking and covering (and rightly so). But if business is to continue at some near date in the future, how do we prepare now? And to … Read more
3 Content Marketing Ideas that are both Popular and Practical Posted on November 18, 2019 | May 17, 2022 by jolean Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands must put on our big boy boots and also evolve to stay relevant to consumers. While the world keeps turning, one thing stays the same: the importance for brands to stand out from the competition and connect with target audiences. … Read more
How Do You Know if Your Storytelling Videos are Working? Check These 7 Metrics Posted on September 23, 2019 | November 2, 2021 by jolean The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever about trackable success across marketing initiatives, which is great news for marketers looking to prove ROI and optimize their efforts over time. That shift has moved towards video in a major way over the last few years. Many marketers are … Read more
How to Follow a Storytelling Video Formula Without Becoming Formulaic Posted on September 9, 2019 | May 17, 2022 by jolean This blog has been updated from the original on 2/10/22 You might think storytelling is wildly creative, but it is often surprisingly structured. Talk to any author, and they’ll tell you about the benefits of laying out their stories in a clear formula that allows them to build complete arcs, characters, and satisfying endings. Break it down, and Lord of … Read more
8 Strong Stories to Tell in Your Content Marketing Posted on January 21, 2019 | January 21, 2019 by jolean Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more