4 Surprising Examples of Video Storytelling That Just Work Posted on October 14, 2020 | July 25, 2021 by jolean Video storytelling is beyond a buzz word in marketing (are you tired of hearing it yet?) and is now a given in any marketers’ arsenal. We already know that video storytelling has value, but knowing that on a logical level doesn’t keep us from pulling our hair out while running out of ideas on how to apply storytelling … Read more
Why Humor Works in Advertising and YouTube Campaigns Posted on October 5, 2020 | February 4, 2022 by jolean Couldn’t we all use a good laugh today? Brands can and should use humor in their advertising to reach their audience, perhaps now more than ever. There’s no doubt that video marketing grabs the attention of consumers. A well-told story provides entertainment while selling a product your customers actually need. If you’ve created one advertisement, you’re likely aware of the … Read more
Everything Old is New Again: Nostalgia Marketing Posted on November 17, 2016 | July 31, 2021 by jolean Mom jeans are back! Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience. From constant sequels in Hollywood, to the McRib, to television remakes like Full House, people flock to entertainment, products, and advertising that remind them of the past. This … Read more
5 Paths to Authentic Storytelling Posted on September 26, 2016 | October 17, 2021 by jolean Be authentic. It’s easy to say but hard to do. Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe. Solution: Here are five ways that you can use authentic storytelling to not only reach audiences, but … Read more
5 Olympic Campaigns that Prove All is Right with the World Posted on August 4, 2016 | July 31, 2021 by jolean Aspirational marketing is a breath of fresh air. In this time of global unrest and social and political strife (<– understatement of the 21st century), we all need a little escape. Ok… a big escape. To a tropical location. Complete with bikinis and umbrella drinks…. Like, perhaps Rio? Capturing Aspirational Content Today’s blog will showcase the aspirational work to … Read more
3 Ways Brands Can Learn Storytelling from Cartoons Posted on July 1, 2016 | April 5, 2019 by jolean It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more
Don’t Eat Paint: How to Use Humor in Brand Storytelling Posted on June 3, 2016 | October 25, 2022 by jolean This article was originally posted June 2016 and updated January 2022. Humor. It’s one of the most effective and yet, underutilized tools in the storytelling toolbox. Too many brands shy away from humor because if you take the joke too far, or marginalize a group, or lack self-awareness, it can be worse than falling flat. It can damage your … Read more
Advertising is Dead and Other Stone Cold Truths Posted on May 5, 2016 | October 25, 2022 by jolean A movement has begun. People usually don’t want to hear what your brand wants to tell them, and they have eleventy million ways now to avoid your advertising. They want to engage with content in the form of authentic stories, and brands, creators, and television networks are quickly getting on board. Advertising is moving into the open arms of storytelling… Read more
Delta Airlines & Carson Daly: How to Use the News for Brand Placement Posted on March 14, 2016 | October 25, 2022 by jolean So as I was munching on my gluten-free Cheerios recently, I stopped to watch a segment with Carson Daly on the Today Show. I was struck by the authentic storytelling opportunity this presented for Delta’s brand (talk about the ideal product/brand placement) and wanted to share how you can pitch organic ideas to news organizations and see tangible results.… Read more
How to Make An Amazing Brand Film Posted on March 2, 2016 | October 25, 2022 by jolean Sometimes a good story, a really good story, will leave you sitting in silence at its end. This, my friends, is one of those stories in the form of a brand film. If you’re wondering how to improve your storytelling, watch this and read on! (Spoiler alert!) Watch the video first… or I’ll ruin the storyline for you … Read more