Why Humor Works in Advertising and YouTube Campaigns Posted on October 5, 2020 | February 4, 2022 by jolean Couldn’t we all use a good laugh today? Brands can and should use humor in their advertising to reach their audience, perhaps now more than ever. There’s no doubt that video marketing grabs the attention of consumers. A well-told story provides entertainment while selling a product your customers actually need. If you’ve created one advertisement, you’re likely aware of the … Read more
Don’t Eat Paint: How to Use Humor in Brand Storytelling Posted on June 3, 2016 | October 25, 2022 by jolean This article was originally posted June 2016 and updated January 2022. Humor. It’s one of the most effective and yet, underutilized tools in the storytelling toolbox. Too many brands shy away from humor because if you take the joke too far, or marginalize a group, or lack self-awareness, it can be worse than falling flat. It can damage your … Read more