3 Content Marketing Ideas that are both Popular and Practical Posted on November 18, 2019 | May 17, 2022 by jolean Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands must put on our big boy boots and also evolve to stay relevant to consumers. While the world keeps turning, one thing stays the same: the importance for brands to stand out from the competition and connect with target audiences. … Read more
Tips for Marketing with Stories on Instagram and Facebook Posted on August 26, 2019 | July 31, 2021 by jolean The Stories feature on both Instagram and Facebook has gotten extremely popular recently. This is a way to provide compelling yet short-lived content for your audience that’s highly visible. The Benefit of Creating Stories Snapchat introduced the Stories feature several years ago. However, both Instagram and its parent company Facebook adopted it and quickly surpassed Snapchat. Instagram alone has 500 … Read more
You’re Doing Content Marketing Wrong Posted on May 20, 2019 by jolean Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article… think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more
How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry) Posted on April 1, 2019 | April 1, 2019 by jolean Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion. Depending on your industry, you might already think that way. The reality, though, is that emotion matters in every context. Believe it or not, consumer behavior experts think that 95%… Read more
Why You Desperately Need a Content Calendar (and How to Put One Together) Posted on March 11, 2019 by jolean In today’s digital marketing world, content is not only king; it’s the whole chess set. Almost no brand can sustainably succeed without visual, emotional, and snackable content that draws your audience in, piques their interest, and convinces them to consider you as a solution to their problems. But that’s not the end of it. Many marketers don’t yet realize … Read more
Ten Techniques to Ignite Your Instagram Posted on January 28, 2019 | July 31, 2021 by jolean Facebook. Twitter. LinkedIn. No doubt you, like everyone else in the modern world, has an account on at least two of the big three Behemoths of Social. And when businesses start social media marketing, these platforms are always the first three most start with because you (and everyone else) are already comfortable with them. Now, brands and businesses are jumping … Read more
8 Strong Stories to Tell in Your Content Marketing Posted on January 21, 2019 | January 21, 2019 by jolean Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more
How to Make a Compelling Corporate Video Posted on October 10, 2018 | June 17, 2023 by jolean As a marketing or communications professional leading your company’s strategy, you’re well aware of the need to incorporate video into your content strategy. With over a billion users on YouTube, there is an entire world to explore via video marketing. Mobile video … Read more
7 Tips for More Polished Instagram Stories Posted on September 25, 2018 | July 31, 2021 by jolean More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more
3 Ways Brands Can Learn Storytelling from Cartoons Posted on July 1, 2016 | April 5, 2019 by jolean It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more