The 9 Best Examples of Video Storytelling Posted on August 10, 2021 | March 5, 2024 by jolean With readily available streaming content, traditional advertising has lost some of its luster. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking … Read more
How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry) Posted on April 1, 2019 | April 1, 2019 by jolean Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion. Depending on your industry, you might already think that way. The reality, though, is that emotion matters in every context. Believe it or not, consumer behavior experts think that 95%… Read more
Four Incredible Powers of an Authentic Testimonial Video Posted on February 25, 2019 | February 23, 2022 by jolean This article was originally posted in January 1019 and updated February 2022. There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make?… Read more
8 Strong Stories to Tell in Your Content Marketing Posted on January 21, 2019 | January 21, 2019 by jolean Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more
Everything Old is New Again: Nostalgia Marketing Posted on November 17, 2016 | July 31, 2021 by jolean Mom jeans are back! Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience. From constant sequels in Hollywood, to the McRib, to television remakes like Full House, people flock to entertainment, products, and advertising that remind them of the past. This … Read more
5 Paths to Authentic Storytelling Posted on September 26, 2016 | October 17, 2021 by jolean Be authentic. It’s easy to say but hard to do. Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe. Solution: Here are five ways that you can use authentic storytelling to not only reach audiences, but … Read more
5 Olympic Campaigns that Prove All is Right with the World Posted on August 4, 2016 | July 31, 2021 by jolean Aspirational marketing is a breath of fresh air. In this time of global unrest and social and political strife (<– understatement of the 21st century), we all need a little escape. Ok… a big escape. To a tropical location. Complete with bikinis and umbrella drinks…. Like, perhaps Rio? Capturing Aspirational Content Today’s blog will showcase the aspirational work to … Read more
3 Ways Brands Can Learn Storytelling from Cartoons Posted on July 1, 2016 | April 5, 2019 by jolean It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more
How Brands Get Content in Crisis Communications Wrong Posted on June 18, 2016 | April 5, 2019 by jolean At no other time are the stakes higher for your brand than during a crisis, and at no other time do brands miss an enormous opportunity. How do they get content wrong? Hint: they don’t have any. The brand might have a crisis communications plan, even a robust, practiced one, but I guarantee they won’t have related content to … Read more
Don’t Eat Paint: How to Use Humor in Brand Storytelling Posted on June 3, 2016 | October 25, 2022 by jolean This article was originally posted June 2016 and updated January 2022. Humor. It’s one of the most effective and yet, underutilized tools in the storytelling toolbox. Too many brands shy away from humor because if you take the joke too far, or marginalize a group, or lack self-awareness, it can be worse than falling flat. It can damage your … Read more