How to Use Anthems in an Age of Solidarity

many hands coming together in the center

 

Anthems are taking over the airwaves. Every time you turn on the TV, anthem videos are on repeat. You might not have had a name for them up until this point, but now you know. Anthem videos are cinematic, highly emotional spots that use poetic language and empathy to explain or evoke a brand’s purpose.

 

Why Are We

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