How Targeted Video Campaigns Can Help Your Company Posted on October 30, 2021 | January 29, 2022 by jolean In today’s highly competitive internet world, it is very important for brands to differentiate themselves from their competition. Otherwise, you will lose customers and sales. They will flock to that new and exciting brand that’s not boring them with the same old message as everyone else. To stand out, your brand needs to be the staple background noise for your … Read more
Why Humor Works in Advertising and YouTube Campaigns Posted on October 5, 2020 | February 4, 2022 by jolean Couldn’t we all use a good laugh today? Brands can and should use humor in their advertising to reach their audience, perhaps now more than ever. There’s no doubt that video marketing grabs the attention of consumers. A well-told story provides entertainment while selling a product your customers actually need. If you’ve created one advertisement, you’re likely aware of the … Read more
Advertising in the Age of Coronavirus Confusion Posted on March 22, 2020 | November 2, 2021 by jolean How on God’s Green Earth Do You Advertise In the Middle of a Crisis? (Is the short answer, you don’t?) With Coronavirus cases skyrocketing, and workplace closures following suit, most humans are ducking and covering (and rightly so). But if business is to continue at some near date in the future, how do we prepare now? And to … Read more
You’re Doing Content Marketing Wrong Posted on May 20, 2019 by jolean Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article… think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more
3 Ways Brands Can Learn Storytelling from Cartoons Posted on July 1, 2016 | April 5, 2019 by jolean It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more
Don’t Eat Paint: How to Use Humor in Brand Storytelling Posted on June 3, 2016 | October 25, 2022 by jolean This article was originally posted June 2016 and updated January 2022. Humor. It’s one of the most effective and yet, underutilized tools in the storytelling toolbox. Too many brands shy away from humor because if you take the joke too far, or marginalize a group, or lack self-awareness, it can be worse than falling flat. It can damage your … Read more
Advertising is Dead and Other Stone Cold Truths Posted on May 5, 2016 | October 25, 2022 by jolean A movement has begun. People usually don’t want to hear what your brand wants to tell them, and they have eleventy million ways now to avoid your advertising. They want to engage with content in the form of authentic stories, and brands, creators, and television networks are quickly getting on board. Advertising is moving into the open arms of storytelling… Read more