CHICAGO
318 W. Adams, Suite 1600
Chicago, IL 60606
312.585.7649
KANSAS CITY
4600 W. 51st Street, Suite 300
Roeland Park, KS 66205
816.868.8320
This broadcast spot came about when our client, B&W Trailer Hitches, reached out for a new messaging tool to capitalize on the recent surge in outdoor adventure-seekers. They wanted a fun and creative commercial spot that highlighted real people living lives of adventure. We brought them a creative brief, wrote the script, and shot over five days in Oregon. We cast a real family who actually uses the hitch for authenticity and relatability. Scenic Road location scouted to find the most beautiful and diverse backdrops. We selected a nostalgic original music piece to drive the story forward. Its catchy tune gets attention and is memorable. This coupled with the stunning cinematography creates a broadcast spot that cuts through the clutter.