CHICAGO
318 W. Adams, Suite 1600
Chicago, IL 60606
312.585.7649
KANSAS CITY
4600 W. 51st Street, Suite 300
Roeland Park, KS 66205
816.868.8320
Over the past two years, Scenic has established itself as a strategic brand storyteller in fashion for a selection of international labels and their product videos. On the heels of filming at NY fashion week, we produced a series of videos on denim technology for LYCRA® brand, with the goal of combining attractive brand imagery with educational messaging. The result was a series of three videos, each one an engaging visual tool for our client.
The visual theme for the LYCRA® videos was one of minimalism, and we executed it through the careful, intentional selection of furniture to put the focus on the product. We began with a handful of items and narrowed down to one or two set pieces per video vignette.