How to Know When Your Brand Should Use Video Marketing Posted on November 27, 2017 | May 18, 2018 by jolean We’ve previously written out about why video marketing is so important, but for decision-makers wanting to take their brands to the next level, that’s not enough. You need a plan of action that you can put in front of everyone – from the board of directors on down to the newest, greenest of interns – and say “This … Read more
How to Elevate Your Brand with the Art of Visual Storytelling Posted on October 24, 2017 | May 18, 2018 by jolean You are what you see. Humans are visual creatures. As much as we hold up the invention of language as the main thing separating us from wild animals, our brains are better suited to process and recall visual stimuli than most other sensory input. This is the reason advertising exists in the first place – brands discovered they could establish … Read more
How to Transfer the Magic of Content Marketing to Innovate on TV Posted on May 8, 2017 | May 17, 2022 by jolean This blog has been updated from the original on 2/10/22 TV is Back! Content Helps TV Rebound There’s a soon-to-emerge trend on television these days that’ll blow your mind: watching commercials. That’s right. I said it… Not DVRing, where we’ve all developed Olympic-level skills in ad-skipping. Brands are catching on that consumers want to be entertained, informed, and educated, but … Read more
3 Brands Taking a Stand (and Why You Should Care) Posted on February 15, 2017 | April 5, 2019 by jolean From racism to immigration, more brands are taking a strong stance on social issues. For those who haven’t put a name to it yet, social advocacy is when a brand decides to address a social issue and use its voice to raise awareness and advocate for change. This blog will showcase three brands running in the minefield, and share the … Read more
Top 3 Trends to Boost Your Video Content in 2017 Posted on January 12, 2017 | October 11, 2022 by jolean I create video for a living. And man-oh-man, is it hard to keep up with trends. Technology is moving like lighting, and I’m more a slow-drizzle, look-at-my-reflection-in-the-puddles kinda gal. If you’re like me and need to pick up the pace from a mosey to a mad dash, this blog will give a brief canvass of what’s hot on the horizon.… Read more
It’s Your Show: How to Use Branded Entertainment Posted on May 22, 2016 | October 25, 2022 by jolean This article was originally posted in May 2016 and updated in January 2022. Branded entertainment is the way forward for brands struggling to reach consumers. So many brands are experiencing marketing malaise; this feeling that no matter what you try, you’re just not getting the awareness, conversions, or sales that you once did. Branded entertainment is branded content produced by … Read more