Reputation Management: Why Your Company Should Stop Pretending to Be Perfect Posted on March 18, 2019 by jolean The perfectionist mentality is ingrained in the contemporary world. From people’s picture-perfect lives as portrayed on social media, to most corporate news releases, we are inclined to tell the world that everything is hunky-dory all the time. (See your PTA moms’ feed for further proof.) In this video, Jacob Morgan admits that there’s no perfect company and it’s okay not … Read more
Social Storytelling: How to Tell Your Brand Stories on Social Media Posted on August 27, 2018 | May 17, 2022 by jolean When storytelling is done right, it has the power to bring a brand to life, give it a personality people can relate to, and evoke the right emotional response. Storytelling is how marketers are forging personal connections with customers and building lasting relationships. Today’s modern consumers spend the majority of their time online on social media, so of course … Read more
The Ultimate Video Marketing Playbook Posted on May 21, 2018 | February 2, 2022 by jolean This blog has been updated on February 2, 2022. There are so many reasons why video marketing should be on every marketer’s to-do list. To begin with, a HubSpot Research report reveals that 54% of respondents want to see more video content coming from the businesses and brands they support. There is plenty more proof why video has emerged as … Read more
5 Brands Setting the Bar for Content Marketing Posted on May 7, 2018 | February 23, 2022 by jolean This article was originally posted May 2018 and updated January 2022. As marketers trying to refine our content marketing strategies, it pays to study the brands who are blazing the trail. When it comes to leveraging content to turn strangers into followers and convert loyal fans into customers, these five brands are killing it. Let’s take a look at how … Read more
Video Helps You Get Found Online Posted on April 18, 2018 | May 18, 2018 by jolean Video and SEO Over the past few years, we’ve grown to understand better why video content is so much more effective than other forms of content, but while marketers regularly weigh SEO to drive research and reach for content marketing, optimizing video often gets overlooked. Video and SEO are made to be partners. You already know that video tells a … Read more
Reach Sensational Heights with Aerial Video Posted on March 26, 2018 | February 20, 2022 by jolean This article was originally published in March 2018, and last updated February 2022. Aerial video production is the latest trend to move from the big screen to the small screen, and its use is growing exponentially. As cinematography standards in online storytelling continue to rise, aerial video footage can help your brand fly miles above the rest (terrible pun, … Read more
How to Make Affordable Video for Social Media Posted on March 12, 2018 | February 10, 2022 by jolean If you’re still teetering on whether or not your brand wants to invest in video, just look at the numbers. Eight billion Facebook videos are watched each day. So, what are you waiting for? There are numerous ways to create professional-looking, effective, and affordable video content for social media. This is a step-by-step guide on how to make video content … Read more
The ABCs of Production: The Video Vocabulary of the Professionals Posted on March 8, 2018 | October 17, 2022 by jolean Video Definitions: Fade, Pans, Lav, Slate, Sync… what? The video vocabulary or glossary of words involved in video production is odyssey-like. Take charge of your video jargon with our handy “ABCs of Video” dictionary. A The aspect ratio is the proportional relationship between the width and height of an image. The most common aspect ratios are 4:3, 16:9 and 1:85:1. … Read more
Interactive Storytelling is the Next Big Thing. Here’s How to Not Get Left Behind. Posted on February 5, 2018 | April 5, 2019 by jolean Brands can no longer take a “wait and see” approach to a rapidly changing digital marketing space. If you followed the advice of our previous article on upcoming video marketing trends, you should already have a game plan in place for harnessing the power of video in your marketing efforts. But what if your brand isn’t ready to … Read more
Why Video is the Best Tool for Brands in 2018 Posted on January 8, 2018 | April 5, 2019 by jolean Numbers don’t lie. Whether on social media or your webpage, video is becoming the best way to give your brand exposure. Check out our infographic with key video statistics that can inform your marketing plans for this year. Video marketing at a glance: Video content will represent 74% of all internet traffic in 2017. 87% of online marketers use video … Read more