How AI Will Change Video Production As We Know It Posted on September 22, 2023 | September 22, 2023 by jolean It’s a whole new world out there, people. And if you’re smart, right now you’re asking yourself, ‘Did AI write this article I’m about to read?’ The answer is no. As of now, my chicken-pecking typing fingers are still actually attached to real hands getting direction from a human brain. Even as ChatGPT takes over the heavy lifting of content … Read more
Scenic Road Presents: The Ultimate Guide to Explainer Videos in 2023 Posted on September 22, 2023 by jolean When it comes to video, there’s one kind that is the Volvo of the video world: the explainer video. It may not be sexy, but goshdarnit, it’s relevant and so very useful. We’re passionate about helping your video story come to life at Scenic Road. Part of that commitment means keeping our community informed about the latest industry trends and … Read more
Behind the Scenes on an International Video Production Shoot in Pakistan with Scenic Road Posted on August 15, 2023 | September 15, 2023 by jolean When it comes to shooting video internationally, Scenic Road is well-versed. We’ve had international video production shoots in Asia, Europe, North and South America, but up until last month, we had never shot in Pakistan. We often get asked what it is like to travel for video work like this, and about the logistics it takes to make it happen, … Read more
3 Ways to Find Inspiration: Fighting Producer’s Block Posted on January 18, 2023 by jolean We all have those days where we stare at the white abyss that is an empty page and ask “Why, why are you mocking me?” You can’t seem to get our creative juices flowing. You sit in front of your blank computer screen, and… nothing happens. If this sounds familiar, then you may be experiencing producer’s block. Don’t worry. You’re … Read more
What the Heck is Video Post-Production? Posted on October 25, 2022 by jolean If you’ve ever watched a movie or TV show and thought to yourself, “Gee, that looked fake,” then you were probably seeing the result of some bad video post-production. But what exactly is video post-production? In short, it’s the process of taking raw footage and turning it into a final product that’s ready for public consumption. Whether it’s adding … Read more
Behind the Scen…ic Road: Turks & Caicos Posted on August 16, 2022 | April 20, 2023 by jolean I’m going to be honest, I don’t want to write this blog. Currently, I’m enjoying a lovely state of denial in which I never left Turks and Caicos. In fact, I’m mentally sipping Rum Punch on a boat right now. Is my stupid body in actuality sitting on my couch in the most land-locked state in the country? … Read more
Top Brand Storytelling Trends for 2024 To Ignite Your Business Posted on August 9, 2022 | February 6, 2024 by jolean Brands are always chasing the latest brand storytelling trends and 2024 is only accelerating the change from one trend to the next. Not only what stories brands tell, but how they tell them, and where they tell them, are always in flux. Today we break down the kinds of stories brands are telling and the key platforms they’re using. Brand … Read more
Behind the Scen…ic Road: Minnesota Posted on March 3, 2022 | April 20, 2022 by jolean Hakd jua palne7a…Monbsot…Soerruy… Ahhh! Sorry! There, that’s better. Apologies – my hands are still defrosting from our trip to Minnesota. It was a great time, covering 7-time X-Games gold medalist Levi LaVallee and his team of snocross racers. It’s not every day you get to film the world-record-holder in longest snowmobile jump (412 feet!) and somebody who’s pulled off a … Read more
Storytelling Video vs. Traditional Video Marketing: What are the Differences? Posted on September 3, 2020 | September 3, 2020 by jolean Video advertising works, and that’s a fact. According to HubSpot’s ultimate list of marketing statistics, more than half of marketing professionals consider video content to have the best ROI. It’s no surprise that companies are allocating huge chunks of their budget to video marketing. However, consumer behavior has greatly changed over the past two decades. Your customers no longer … Read more
Advertising in the Age of Coronavirus Confusion Posted on March 22, 2020 | November 2, 2021 by jolean How on God’s Green Earth Do You Advertise In the Middle of a Crisis? (Is the short answer, you don’t?) With Coronavirus cases skyrocketing, and workplace closures following suit, most humans are ducking and covering (and rightly so). But if business is to continue at some near date in the future, how do we prepare now? And to … Read more