5 Olympic Campaigns that Prove All is Right with the World Posted on August 4, 2016 | July 31, 2021 by jolean Aspirational marketing is a breath of fresh air. In this time of global unrest and social and political strife (<– understatement of the 21st century), we all need a little escape. Ok… a big escape. To a tropical location. Complete with bikinis and umbrella drinks…. Like, perhaps Rio? Capturing Aspirational Content Today’s blog will showcase the aspirational work to … Read more
How (and Why) to Harness Empathy in Storytelling Posted on July 18, 2016 | October 10, 2022 by jolean A Case Study As advertisers, marketers and communicators, our job is to make content that engages and inspires our audience to take action. For that to happen, it’s not enough to reason with them with facts and figures. You have to move them in some way. For instance, with a story of the Army Sgt. who was awarded this Purple … Read more
3 Ways Brands Can Learn Storytelling from Cartoons Posted on July 1, 2016 | April 5, 2019 by jolean It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile E. Coyote and SpongeBob can teach us is well, elementary, but you would be wrong. Whether it’s a factual story, a fictional one, or a promotional story like advertising or marketing, we can all learn from storytelling tools to be … Read more