The Truth about Taking a “Brand Stand” as part of CSR Posted on May 21, 2018 | February 10, 2022 by jolean This blog has been updated from the original on 2/10/22 We’ve all heard that with great power comes great responsibility. And for this reason, brands in the past have been cautious about dabbling in social and political issues, worried that it might hurt their brand. They haven’t all considered it as part of their corporate social responsibility, or CSR. Today, … Read more
Brand Backstory Telling: The Trend of Going Way Back Posted on May 14, 2018 | August 7, 2018 by jolean Storytelling is as old as man. Since the very beginning, people have gathered around fires to exchange tales of their adventures and origins. True or entirely fictional, stories had the power to gather people. And if a story was told well enough to leave an impact, it was shared again and again. Stories found themselves told from generation to generation.… Read more
The Art And Science Of Storytelling: How To Connect With Your Audience Posted on March 19, 2018 | April 18, 2018 by Scenic Road Why? Why do certain images or ads get attention, while others fall flat? While there’s no simple answer, new insights are telling an old story: it starts and ends in the brain. … Read more
You Need to Know These Five Trends for Video Marketing in 2018 Posted on December 6, 2017 | May 16, 2018 by jolean 2018 is in full swing, and marketers know one thing about time’s passage: you have to stay on top of trends in-the-minute, or you will be left behind. Surely by now you’ve learned that your brand needs video marketing, and how visual storytelling techniques can be applied to any industry. This time last year, HubSpot CEO Brian Halligan said … Read more
How to Elevate Your Brand with the Art of Visual Storytelling Posted on October 24, 2017 | May 18, 2018 by jolean You are what you see. Humans are visual creatures. As much as we hold up the invention of language as the main thing separating us from wild animals, our brains are better suited to process and recall visual stimuli than most other sensory input. This is the reason advertising exists in the first place – brands discovered they could establish … Read more
The Anatomy Of A Powerful Healthcare Video Posted on October 6, 2017 by Scenic Road The healthcare industry is immersed in amazing stories, but not telling nearly enough of them. A recent survey shows 22% of healthcare brands have very few videos in their library. How does your brand stack up? Read on to learn about the current status of healthcare video, get ideas to help ease your writer’s block, and become … Read more
How To Tell Emotional Brand Stories That Pull At Your Heart And Wallet Posted on April 13, 2017 | May 11, 2020 by Scenic Road We all have a heart. Emotional brand stories tap into your beating heart to leverage personal experiences, everyday challenges, and yes, even animal love (you knew there was a reason for all of those puppy videos), to compel their audience to take action. Today, we’ll share seven brand video examples.… Read more
How to: the Remarkable Power of Superior Story Structure Posted on March 13, 2017 | May 18, 2018 by jolean People want stories and brands are chomping at the bit to deliver, but they’re falling short because of poor story structure. Or worse yet, no story. Superb story structure is one thing that will always stand the test of time, no matter how much digital technology drives our lives. Never lose sight of this if you want to know how … Read more
Everything Old is New Again: Nostalgia Marketing Posted on November 17, 2016 | July 31, 2021 by jolean Mom jeans are back! Just when you think everything has been done, it comes full circle. The world is capitalizing on nostalgia marketing to draw in a new (and old) audience. From constant sequels in Hollywood, to the McRib, to television remakes like Full House, people flock to entertainment, products, and advertising that remind them of the past. This … Read more
5 Paths to Authentic Storytelling Posted on September 26, 2016 | October 17, 2021 by jolean Be authentic. It’s easy to say but hard to do. Problem: Brands today face a major “authenticity deficit” where only 1 in 5 consumers say that brands and companies are open and honest, according to a report by Cohn & Wolfe. Solution: Here are five ways that you can use authentic storytelling to not only reach audiences, but … Read more