Brand Filmmaking: What It Is and How It Helps Your Business Posted on September 13, 2023 | September 13, 2023 by jolean Brand filmmaking is upsetting the world of traditional brand marketing. We’ve all seen our fair share of brand commercials and infomercials throughout our lives. It is in everything from cheap items sold on TV to political ads to oldies music. There are hours-long compilations available on YouTube dedicated to some of the most cringy, weird, and memorable commercials and infomercials … Read more
6 Socially Responsible Brands Taking a Stand Posted on August 31, 2021 | January 29, 2022 by jolean Five or ten years ago, far fewer brands were willing to put themselves out there and get behind a social cause. It seemed too risky. Too alienating. Now, the ground has shifted and it’s riskier to NOT take a stand. Today, brands are reacting to consumer demand and throwing their support behind a cause that aligns with their own mission.… Read more