How (and Why) to Harness Empathy in Storytelling A Case Study As advertisers, marketers and communicators, our job is to make content that engages and inspires our audience
3 Ways Brands Can Learn Storytelling from Cartoons It was our first appointment viewing. Our first open-mouthed, awe-inspired, aspirational experiences with storytelling: cartoons. You might think what Wile
How Brands Get Content in Crisis Communications Wrong At no other time are the stakes higher for your brand than during a crisis, and at no other time
Don’t Eat Paint: How to Use Humor in Brand Storytelling This article was originally posted June 2016 and updated January 2022. Humor. It’s one of the most effective and
It’s Your Show: How to Use Branded Entertainment This article was originally posted in May 2016 and updated in January 2022. Branded entertainment is the way forward for
Advertising is Dead and Other Stone Cold Truths A movement has begun. People usually don’t want to hear what your brand wants to tell them, and they have
Delta Airlines & Carson Daly: How to Use the News for Brand Placement So as I was munching on my gluten-free Cheerios recently, I stopped to watch a segment with Carson Daly on
How to Make An Amazing Brand Film Sometimes a good story, a really good story, will leave you sitting in silence at its end. This, my friends,
True Story: A blog about authentic storytelling Storytelling. At Scenic Road, we’re committed to telling authentic stories for brands. Not just pumping out advertising messages that try to