Video costs WHAT?! The Truth about Value and ROI Never fails. A client new to video excitedly calls to request a quote for their video project. Delivery of said
How to Transfer the Magic of Content Marketing to Innovate on TV This blog has been updated from the original on 2/10/22 TV is Back! Content Helps TV Rebound There’s a soon-to-emerge
How To Tell Emotional Brand Stories That Pull At Your Heart And Wallet We all have a heart. Emotional brand stories tap into your beating heart to leverage personal experiences, everyday challenges, and yes,
Introducing Unparalleled Professional Video: the ARRI Alexa This year, Scenic upped the ante for in-house holiday presents. We gave ourselves our ultimate dream camera for professional video:
How to: the Remarkable Power of Superior Story Structure People want stories and brands are chomping at the bit to deliver, but they’re falling short because of poor story structure.
3 Brands Taking a Stand (and Why You Should Care) From racism to immigration, more brands are taking a strong stance on social issues. For those who haven’t put a
Top 3 Trends to Boost Your Video Content in 2017 I create video for a living. And man-oh-man, is it hard to keep up with trends. Technology is moving like
Everything Old is New Again: Nostalgia Marketing Mom jeans are back! Just when you think everything has been done, it comes full circle. The world is capitalizing
5 Paths to Authentic Storytelling Be authentic. It’s easy to say but hard to do. Problem: Brands today face a major “authenticity deficit” where only
5 Olympic Campaigns that Prove All is Right with the World Aspirational marketing is a breath of fresh air. In this time of global unrest and social and political strife (<–