How Do You Know if Your Storytelling Videos are Working? Check These 7 Metrics The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever
How to Follow a Storytelling Video Formula Without Becoming Formulaic This blog has been updated from the original on 2/10/22 You might think storytelling is wildly creative, but it is
Tips for Marketing with Stories on Instagram and Facebook The Stories feature on both Instagram and Facebook has gotten extremely popular recently. This is a way to provide compelling
You’re Doing Content Marketing Wrong Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong.
How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry) Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that.
Reputation Management: Why Your Company Should Stop Pretending to Be Perfect The perfectionist mentality is ingrained in the contemporary world. From people’s picture-perfect lives as portrayed on social media, to most
Why You Desperately Need a Content Calendar (and How to Put One Together) In today’s digital marketing world, content is not only king; it’s the whole chess set. Almost no brand can
Four Incredible Powers of an Authentic Testimonial Video This article was originally posted in January 1019 and updated February 2022.
Ten Techniques to Ignite Your Instagram Facebook. Twitter. LinkedIn. No doubt you, like everyone else in the modern world, has an account on at least two
8 Strong Stories to Tell in Your Content Marketing Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and