How to Make Affordable Video for Social Media Posted on March 12, 2018 | February 10, 2022 by jolean If you’re still teetering on whether or not your brand wants to invest in video, just look at the numbers. Eight billion Facebook videos are watched each day. So, what are you waiting for? There are numerous ways to create professional-looking, effective, and affordable video content for social media. This is a step-by-step guide on how to make video content … Read more
The ABCs of Production: The Video Vocabulary of the Professionals Posted on March 8, 2018 | October 17, 2022 by jolean Video Definitions: Fade, Pans, Lav, Slate, Sync… what? The video vocabulary or glossary of words involved in video production is odyssey-like. Take charge of your video jargon with our handy “ABCs of Video” dictionary. A The aspect ratio is the proportional relationship between the width and height of an image. The most common aspect ratios are 4:3, 16:9 and 1:85:1. … Read more
Interactive Storytelling is the Next Big Thing. Here’s How to Not Get Left Behind. Posted on February 5, 2018 | April 5, 2019 by jolean Brands can no longer take a “wait and see” approach to a rapidly changing digital marketing space. If you followed the advice of our previous article on upcoming video marketing trends, you should already have a game plan in place for harnessing the power of video in your marketing efforts. But what if your brand isn’t ready to … Read more
Why Video is the Best Tool for Brands in 2018 Posted on January 8, 2018 | April 5, 2019 by jolean Numbers don’t lie. Whether on social media or your webpage, video is becoming the best way to give your brand exposure. Check out our infographic with key video statistics that can inform your marketing plans for this year. Video marketing at a glance: Video content will represent 74% of all internet traffic in 2017. 87% of online marketers use video … Read more
You Need to Know These Five Trends for Video Marketing in 2018 Posted on December 6, 2017 | May 16, 2018 by jolean 2018 is in full swing, and marketers know one thing about time’s passage: you have to stay on top of trends in-the-minute, or you will be left behind. Surely by now you’ve learned that your brand needs video marketing, and how visual storytelling techniques can be applied to any industry. This time last year, HubSpot CEO Brian Halligan said … Read more
How to Know When Your Brand Should Use Video Marketing Posted on November 27, 2017 | May 18, 2018 by jolean We’ve previously written out about why video marketing is so important, but for decision-makers wanting to take their brands to the next level, that’s not enough. You need a plan of action that you can put in front of everyone – from the board of directors on down to the newest, greenest of interns – and say “This … Read more
How to Elevate Your Brand with the Art of Visual Storytelling Posted on October 24, 2017 | May 18, 2018 by jolean You are what you see. Humans are visual creatures. As much as we hold up the invention of language as the main thing separating us from wild animals, our brains are better suited to process and recall visual stimuli than most other sensory input. This is the reason advertising exists in the first place – brands discovered they could establish … Read more
Video costs WHAT?! The Truth about Value and ROI Posted on July 24, 2017 | May 9, 2023 by jolean Never fails. A client new to video excitedly calls to request a quote for their video project. Delivery of said quote results in radio silence. Why? Because they are experiencing a severe case of sticker shock. It plunges them from the highs of creative excitement to the depths of empty-pocketed despair. People want video. They understand the need for video … Read more
How to Transfer the Magic of Content Marketing to Innovate on TV Posted on May 8, 2017 | May 17, 2022 by jolean This blog has been updated from the original on 2/10/22 TV is Back! Content Helps TV Rebound There’s a soon-to-emerge trend on television these days that’ll blow your mind: watching commercials. That’s right. I said it… Not DVRing, where we’ve all developed Olympic-level skills in ad-skipping. Brands are catching on that consumers want to be entertained, informed, and educated, but … Read more
How to: the Remarkable Power of Superior Story Structure Posted on March 13, 2017 | May 18, 2018 by jolean People want stories and brands are chomping at the bit to deliver, but they’re falling short because of poor story structure. Or worse yet, no story. Superb story structure is one thing that will always stand the test of time, no matter how much digital technology drives our lives. Never lose sight of this if you want to know how … Read more