How to Make Affordable Video for Social Media

If you’re still teetering on whether or not your brand wants to invest in video, just look at the numbers. Eight billion Facebook videos are watched each day. So, what are you waiting for? There are numerous ways to create professional-looking, effective, and affordable video content for social media. This is a step-by-step guide on how to make video content Read more

The ABCs of Production: The Video Vocabulary of the Professionals

Video Definitions: Fade, Pans, Lav, Slate, Sync… what?

The video vocabulary or glossary of words involved in video production is odyssey-like. Take charge of your video jargon with our handy “ABCs of Video” dictionary.

A

  • The aspect ratio is the proportional relationship between the width and height of an image. The most common aspect ratios are 4:3, 16:9 and 1:85:1.
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Interactive Storytelling is the Next Big Thing. Here’s How to Not Get Left Behind.

Brands can no longer take a “wait and see” approach to a rapidly changing digital marketing space. If you followed the advice of our previous article on upcoming video marketing trends, you should already have a game plan in place for harnessing the power of video in your marketing efforts.

 

But what if your brand isn’t ready to … Read more

You Need to Know These Five Trends for Video Marketing in 2018

2018 is in full swing, and marketers know one thing about time’s passage: you have to stay on top of trends in-the-minute, or you will be left behind. Surely by now you’ve learned that your brand needs video marketing, and how visual storytelling techniques can be applied to any industry.

This time last year, HubSpot CEO Brian Halligan said … Read more

How to Elevate Your Brand with the Art of Visual Storytelling

You are what you see. Humans are visual creatures. As much as we hold up the invention of language as the main thing separating us from wild animals, our brains are better suited to process and recall visual stimuli than most other sensory input.

This is the reason advertising exists in the first place – brands discovered they could establish … Read more

Video costs WHAT?! The Truth about Value and ROI

Never fails. A client new to video excitedly calls to request a quote for their video project. Delivery of said quote results in radio silence. 

Why? Because they are experiencing a severe case of sticker shock.

It plunges them from the highs of creative excitement to the depths of empty-pocketed despair. 

People want video.

They understand the need for video … Read more

How to Transfer the Magic of Content Marketing to Innovate on TV

This blog has been updated from the original on 2/10/22

TV is Back! Content Helps TV Rebound

There’s a soon-to-emerge trend on television these days that’ll blow your mind: watching commercials. That’s right. I said it… Not DVRing, where we’ve all developed Olympic-level skills in ad-skipping. Brands are catching on that consumers want to be entertained, informed, and educated, but … Read more