How to Make a Compelling Corporate Video Posted on October 10, 2018 | June 17, 2023 by jolean As a marketing or communications professional leading your company’s strategy, you’re well aware of the need to incorporate video into your content strategy. With over a billion users on YouTube, there is an entire world to explore via video marketing. Mobile video … Read more
7 Tips for More Polished Instagram Stories Posted on September 25, 2018 | July 31, 2021 by jolean More than 300 million people use Instagram Stories every day–and with good reason. In 15 seconds or less, you can give your audience a behind-the-scenes look at your brand or provide them with a fun look at what you’re doing now– or next. While they’re definitely more casual than other forms of video content, that doesn’t mean they need to … Read more
Social Storytelling: How to Tell Your Brand Stories on Social Media Posted on August 27, 2018 | May 17, 2022 by jolean When storytelling is done right, it has the power to bring a brand to life, give it a personality people can relate to, and evoke the right emotional response. Storytelling is how marketers are forging personal connections with customers and building lasting relationships. Today’s modern consumers spend the majority of their time online on social media, so of course … Read more
How To Unlock The Power Of Your Brand’s Story In A Mission Video Posted on June 25, 2018 | July 20, 2018 by jolean What makes you unique? What’s your purpose? In an age when brands must do everything possible to differentiate themselves, one powerful way is through a mission video. Mission videos, or mission statement videos, are significant for businesses of all kinds. A best-in-class mission video serves as the brand’s means of communicating their purpose or core values, which then automatically … Read more
The Truth about Taking a “Brand Stand” as part of CSR Posted on May 21, 2018 | February 10, 2022 by jolean This blog has been updated from the original on 2/10/22 We’ve all heard that with great power comes great responsibility. And for this reason, brands in the past have been cautious about dabbling in social and political issues, worried that it might hurt their brand. They haven’t all considered it as part of their corporate social responsibility, or CSR. Today, … Read more
The Ultimate Video Marketing Playbook Posted on May 21, 2018 | February 2, 2022 by jolean This blog has been updated on February 2, 2022. There are so many reasons why video marketing should be on every marketer’s to-do list. To begin with, a HubSpot Research report reveals that 54% of respondents want to see more video content coming from the businesses and brands they support. There is plenty more proof why video has emerged as … Read more
Brand Backstory Telling: The Trend of Going Way Back Posted on May 14, 2018 | August 7, 2018 by jolean Storytelling is as old as man. Since the very beginning, people have gathered around fires to exchange tales of their adventures and origins. True or entirely fictional, stories had the power to gather people. And if a story was told well enough to leave an impact, it was shared again and again. Stories found themselves told from generation to generation.… Read more
5 Brands Setting the Bar for Content Marketing Posted on May 7, 2018 | February 23, 2022 by jolean This article was originally posted May 2018 and updated January 2022. As marketers trying to refine our content marketing strategies, it pays to study the brands who are blazing the trail. When it comes to leveraging content to turn strangers into followers and convert loyal fans into customers, these five brands are killing it. Let’s take a look at how … Read more
Video Helps You Get Found Online Posted on April 18, 2018 | May 18, 2018 by jolean Video and SEO Over the past few years, we’ve grown to understand better why video content is so much more effective than other forms of content, but while marketers regularly weigh SEO to drive research and reach for content marketing, optimizing video often gets overlooked. Video and SEO are made to be partners. You already know that video tells a … Read more
Reach Sensational Heights with Aerial Video Posted on March 26, 2018 | February 20, 2022 by jolean This article was originally published in March 2018, and last updated February 2022. Aerial video production is the latest trend to move from the big screen to the small screen, and its use is growing exponentially. As cinematography standards in online storytelling continue to rise, aerial video footage can help your brand fly miles above the rest (terrible pun, … Read more