How to Follow a Storytelling Video Formula Without Becoming Formulaic Posted on September 9, 2019 | May 17, 2022 by jolean This blog has been updated from the original on 2/10/22 You might think storytelling is wildly creative, but it is often surprisingly structured. Talk to any author, and they’ll tell you about the benefits of laying out their stories in a clear formula that allows them to build complete arcs, characters, and satisfying endings. Break it down, and Lord of … Read more
Tips for Marketing with Stories on Instagram and Facebook Posted on August 26, 2019 | July 31, 2021 by jolean The Stories feature on both Instagram and Facebook has gotten extremely popular recently. This is a way to provide compelling yet short-lived content for your audience that’s highly visible. The Benefit of Creating Stories Snapchat introduced the Stories feature several years ago. However, both Instagram and its parent company Facebook adopted it and quickly surpassed Snapchat. Instagram alone has 500 … Read more
You’re Doing Content Marketing Wrong Posted on May 20, 2019 by jolean Content, content, content! It’s all about the content they say. Too bad a lot of people are doing it wrong. Instead of thinking about one great video, that one perfect email blast, that viral social media post, riveting blog, or article… think about everything working together in an ecosystem of content that puts your brand in front of the right … Read more
How to Tell Emotional Brand Stories (That Might Make You Ugly-Cry) Posted on April 1, 2019 | April 1, 2019 by jolean Everybody’s got facts. You might even have some product features you know your audience will love. Forget about all that. To truly stand out, you need to hit the emotion. Depending on your industry, you might already think that way. The reality, though, is that emotion matters in every context. Believe it or not, consumer behavior experts think that 95%… Read more
Reputation Management: Why Your Company Should Stop Pretending to Be Perfect Posted on March 18, 2019 by jolean The perfectionist mentality is ingrained in the contemporary world. From people’s picture-perfect lives as portrayed on social media, to most corporate news releases, we are inclined to tell the world that everything is hunky-dory all the time. (See your PTA moms’ feed for further proof.) In this video, Jacob Morgan admits that there’s no perfect company and it’s okay not … Read more
Why You Desperately Need a Content Calendar (and How to Put One Together) Posted on March 11, 2019 by jolean In today’s digital marketing world, content is not only king; it’s the whole chess set. Almost no brand can sustainably succeed without visual, emotional, and snackable content that draws your audience in, piques their interest, and convinces them to consider you as a solution to their problems. But that’s not the end of it. Many marketers don’t yet realize … Read more
Four Incredible Powers of an Authentic Testimonial Video Posted on February 25, 2019 | February 23, 2022 by jolean This article was originally posted in January 1019 and updated February 2022. There’s a reason people all know the phrase “A picture is worth a thousand words.” Have you ever sent a text or private message to someone, only to have them misread or misunderstand the point you’re trying to make?… Read more
Ten Techniques to Ignite Your Instagram Posted on January 28, 2019 | July 31, 2021 by jolean Facebook. Twitter. LinkedIn. No doubt you, like everyone else in the modern world, has an account on at least two of the big three Behemoths of Social. And when businesses start social media marketing, these platforms are always the first three most start with because you (and everyone else) are already comfortable with them. Now, brands and businesses are jumping … Read more
8 Strong Stories to Tell in Your Content Marketing Posted on January 21, 2019 | January 21, 2019 by jolean Storytelling is an essential part of content marketing. If you’re able to engage visitors with an entertaining, relevant, helpful, and timely story about your company, you’ll have them hooked. Creating content that speaks to customers at every stage of the buyer’s journey helps you build a relationship with them. Content creation also has to be customer-centric, meaning there’s got to … Read more
7 Storytelling Ideas For Your Content Marketing Posted on October 17, 2018 | October 17, 2018 by jolean There’s something magical that happens when you read the words “Once Upon a Time….” Stories draw you in, and content marketing is, in its essence, storytelling. A ‘just the facts, ma’am’ approach will not get your audience’s attention, nor will it convert them to leads. Instead, you need to build narratives that potential customers can relate to as they … Read more