Why Humor Works in Advertising and YouTube Campaigns Posted on October 5, 2020 | February 4, 2022 by jolean Couldn’t we all use a good laugh today? Brands can and should use humor in their advertising to reach their audience, perhaps now more than ever. There’s no doubt that video marketing grabs the attention of consumers. A well-told story provides entertainment while selling a product your customers actually need. If you’ve created one advertisement, you’re likely aware of the … Read more
Storytelling Video vs. Traditional Video Marketing: What are the Differences? Posted on September 3, 2020 | September 3, 2020 by jolean Video advertising works, and that’s a fact. According to HubSpot’s ultimate list of marketing statistics, more than half of marketing professionals consider video content to have the best ROI. It’s no surprise that companies are allocating huge chunks of their budget to video marketing. However, consumer behavior has greatly changed over the past two decades. Your customers no longer … Read more
Five Signs Your Visitors Want More Mobile Videos Posted on August 25, 2020 | October 17, 2021 by jolean Creating videos as an extension of any marketing campaign is already commonplace, and even smaller brands are now focusing on creating mobile videos. Still, you may not do nearly enough of them and the reasons are always the same: you don’t have time or the budget. We get you. Even if neither of those is an issue for you (lucky … Read more
Virtual Reality and 360 are Surging and You Can Guess Why Posted on August 12, 2020 | September 22, 2022 by jolean When I tell people that we handle virtual reality and 360 video at our video production agency, they are surprised, because our focus has always been authentic storytelling through documentary-style video. The key phrase to focus on in that last sentence is authentic storytelling. This newer capability is more technology-driven, but VR & 360 are absolutely the … Read more
How to Use Anthems in an Age of Solidarity Posted on April 9, 2020 | August 14, 2023 by jolean Anthems are taking over the airwaves. Every time you turn on the TV, anthem videos are on repeat. You might not have had a name for them up until this point, but now you know. Anthem videos are cinematic, highly emotional spots that use poetic language and empathy to explain or evoke a brand’s purpose. Why Are We … Read more
Top 103 Video Production Companies in the US (1 of 2: Alabama-Maine) Posted on April 2, 2020 | May 17, 2022 by jolean Video production companies are having a tough time right now. As little as three weeks ago, when businesses talked marketing, video marketing was at the center of every trend. Now, a huge percentage of video production is on pause, and even though it’s difficult to travel, local video production can still be done. Small crews and social distancing mean you … Read more
Advertising in the Age of Coronavirus Confusion Posted on March 22, 2020 | November 2, 2021 by jolean How on God’s Green Earth Do You Advertise In the Middle of a Crisis? (Is the short answer, you don’t?) With Coronavirus cases skyrocketing, and workplace closures following suit, most humans are ducking and covering (and rightly so). But if business is to continue at some near date in the future, how do we prepare now? And to … Read more
3 Content Marketing Ideas that are both Popular and Practical Posted on November 18, 2019 | May 17, 2022 by jolean Digital marketing keeps evolving with rapidly advancing online technology. As much as we scream to ourselves, “Make it stop!” brands must put on our big boy boots and also evolve to stay relevant to consumers. While the world keeps turning, one thing stays the same: the importance for brands to stand out from the competition and connect with target audiences. … Read more
Launching In-House Video? 6 Reasons Why That Will Hurt Your Bottom Line Posted on October 21, 2019 | April 6, 2022 by jolean This blog has been updated from the original on 2/10/22 Many businesses struggle with the debate on how to handle their brand video content – do they hire outside help or create their own internal video team? The common mindsets seem to be that hiring outside video companies is “just too expensive!” while keeping that in-house will put money back … Read more
How Do You Know if Your Storytelling Videos are Working? Check These 7 Metrics Posted on September 23, 2019 | November 2, 2021 by jolean The world of marketing has seen a shift toward analytics in recent years. Business leaders are more conscious than ever about trackable success across marketing initiatives, which is great news for marketers looking to prove ROI and optimize their efforts over time. That shift has moved towards video in a major way over the last few years. Many marketers are … Read more