How Targeted Video Campaigns Can Help Your Company Posted on October 30, 2021 | January 29, 2022 by jolean In today’s highly competitive internet world, it is very important for brands to differentiate themselves from their competition. Otherwise, you will lose customers and sales. They will flock to that new and exciting brand that’s not boring them with the same old message as everyone else. To stand out, your brand needs to be the staple background noise for your … Read more
How to Win Consumer Loyalty with Social Media Marketing Posted on October 5, 2021 | October 5, 2021 by jolean Social media seemed like a hangout for unserious people at first. Then, its ability to connect billions became obvious. Businesses began to embrace it. What started as a hangout has turned into a place where brands turn followers into raving fans–and they’re not looking back. That’s where the power of authentic social media marketing comes in. Without authenticity, social media … Read more
No, Really. Virtual Reality is Finally Ready for Prime Time! Posted on October 5, 2021 | December 29, 2021 by jolean Virtual Reality (VR) is rapidly gaining traction and becoming a powerful marketing tool. VR allows consumers to not only get an upfront, first-row look at individual products, but immerse themselves inside an experience with your brand. It’s a big, warm hug from your brand, when traditional media can feel like a cold fist bump. Virtual reality also improves buyer awareness, … Read more
It’s Time to Stand Out! Become Staple Background Noise for Your Target Audience Posted on September 27, 2021 | April 20, 2022 by jolean The world, as we once knew it, has changed. The work-life dynamic of your customers is no longer the same, and as a brand, you need to move with your customer’s changing needs. Think about it; there has been an increase in remote working, and people would rather stay at home instead of socializing in public areas. This has led … Read more
6 Socially Responsible Brands Taking a Stand Posted on August 31, 2021 | January 29, 2022 by jolean Five or ten years ago, far fewer brands were willing to put themselves out there and get behind a social cause. It seemed too risky. Too alienating. Now, the ground has shifted and it’s riskier to NOT take a stand. Today, brands are reacting to consumer demand and throwing their support behind a cause that aligns with their own mission.… Read more
How Soft-Sell Advertising Helps You Build a Lifestyle Brand Posted on August 11, 2021 | November 2, 2021 by jolean Let’s face it. People are bored with conventional advertising. They’ve seen, read, and heard too much of products pitched in a loud and (annoyingly) intrusive manner. If you want to reach a contemporary audience, you need a different style. Finesse. Rather than hard selling, think of building an audience of brand evangelists who wholeheartedly believe in your message and how … Read more
The 9 Best Examples of Video Storytelling Posted on August 10, 2021 | March 5, 2024 by jolean With readily available streaming content, traditional advertising has lost some of its luster. Consumers are now seasoned veterans at tuning out ads or taking more extreme measures such as using ad blockers. (Look in the mirror. You know this is you.) This doesn’t mean, however, that advertising itself is obsolete. People are still spending plenty of cash shopping and seeking … Read more
Behind the Scen…ic Road: Alaska Posted on December 17, 2020 | July 31, 2021 by jolean I wish I could fully articulate the beauty of Alaska. I have such a distinct visual – standing on the shoreline of the Knik Arm near Point MacKenzie, watching the plethora of colors from the rising sun bounce off the stillness of the water. Everything was so calm you couldn’t tell if that imperceptible movement was the reflection of the … Read more
Top 103 Video Production Companies in the US (2 of 2: Maryland-Wyoming) Posted on October 26, 2020 | July 19, 2022 by jolean (Note: this post is continued from TOP 103 VIDEO PRODUCTION COMPANIES IN THE US (1 OF 2: ALABAMA-MAINE)) Maryland Producers, in Baltimore, is into high-quality video production, out-of-the-ordinary television commercials, corporate videos, web film, branded content, social media video, YouTube video, and any other video project you care to try. Producers‘ crew is highly skilled, and its editors … Read more
4 Surprising Examples of Video Storytelling That Just Work Posted on October 14, 2020 | July 25, 2021 by jolean Video storytelling is beyond a buzz word in marketing (are you tired of hearing it yet?) and is now a given in any marketers’ arsenal. We already know that video storytelling has value, but knowing that on a logical level doesn’t keep us from pulling our hair out while running out of ideas on how to apply storytelling … Read more