Brand Films – What They Are and What They Can do to Help Promote Your Corporation

waterman floating under ocean surface

Corporations are using more creative means to promote their brands than ever before. Brand films, or “branded documentaries” as they’re also known, aim to entertain and inspire viewers with stories of aspirational lifestyles. At the same time, brand films subtly educate the audience on what makes your company special to widen your reach to your key demographics.

 

Subtly is … Read more

Top Brand Storytelling Trends for 2024 To Ignite Your Business

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Brands are always chasing the latest brand storytelling trends and 2024 is only accelerating the change from one trend to the next.

Not only what stories brands tell, but how they tell them, and where they tell them, are always in flux. Today we break down the kinds of stories brands are telling and the key platforms they’re using.

Brand

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What Exactly is a Brand Film? [Plus, Our Top 8 Brand Films of All Time]

Follow along as we spell out what brand films are, once and for all, and provide eight killer examples of branded content done right.

Title screen to a brand film with Hawaii mountain behind

 

What is a Brand Film?

Brand films are long-form videos created to soft-sell the lifestyle of a brand and used as a form of digital marketing.

Usually, a brand film tells a story, connecting … Read more

4 Reasons Why Video Should Be Part of Your Brand Narrative

image of woman typing on keyboard with holographic brand narrative video hovering over the keyboard

When it comes to marketing your business, brand narrative is everything. How many customers make purchasing decisions in line with statistics or a cost-benefit analysis today? Next to none. They will buy into a story, and your brand narrative is defined by the stories that you tell. It includes your connection to your past, and your vision for the future.

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Top 103 Video Production Companies in the US – Part 2

Florida

The Sunshine State is full of entrepreneurs, creatives, artists of all kinds, and businesses that need a video to step up their marketing goals. Of course, Orlando is the fastest growing and most artistically drenched of all the larger cities in Florida. And one of the best video production companies in the town is Vibrant Media Productions. This … Read more

Behind the Scen…ic Road: Minnesota

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Ahhh! Sorry! There, that’s better. Apologies – my hands are still defrosting from our trip to Minnesota.

It was a great time, covering 7-time X-Games gold medalist Levi LaVallee and his team of snocross racers. It’s not every day you get to film the world-record-holder in longest snowmobile jump (412 feet!) and somebody who’s pulled off a … Read more

Branded Video: The Essential Formula for a Shareable Video

man creating short form video content on in phone in the office.

Did you know that a branded video is the most effective way to increase your website traffic? But, did you also know that only 5% of brands have a video marketing strategy in place?

That’s no typo.

Despite video’s popularity, 95% of companies are missing out on this incredibly important opportunity.

You may have read guides to creating shareable branded Read more

11 Ways to Integrate Storytelling Images Into Your Blog Layout

Everyone knows that images are a powerful part of both inbound and outbound marketing.  Including storytelling images into your blog layout can catch the eye, illustrate a point, and help readers to visualize the content.

Some images show the content directly, some model a similar activity. At the most basic level, images enhance our mental perception of the page.

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