10 Tips on Making a Powerful Brand Film for Your Business Posted on March 25, 2024 by jolean In today’s digital age, the supreme reign of video content is undeniable, especially when it comes to brand films. An impressive 68% of consumers engage with business videos under a minute long, while a staggering 93% of businesses report clinching sales through short-form video content. This highlights the critical importance of not just any video, but specifically brand films, … Read more
The Science Behind Why Storytelling Video Is Memorable Posted on March 25, 2024 | March 25, 2024 by jolean Everyone loves a good story. Preferably one that is witty, makes you care about the characters and leaves you wanting more. The question then becomes, why isn’t it used more in marketing? Well, there’s science behind storytelling video. However, some marketing experts aren’t sure if there are any facts behind the art of storytelling. Sure, it makes for good … Read more
How AI Will Change Video Production As We Know It Posted on September 22, 2023 | September 22, 2023 by jolean It’s a whole new world out there, people. And if you’re smart, right now you’re asking yourself, ‘Did AI write this article I’m about to read?’ The answer is no. As of now, my chicken-pecking typing fingers are still actually attached to real hands getting direction from a human brain. Even as ChatGPT takes over the heavy lifting of content … Read more
Scenic Road Presents: The Ultimate Guide to Explainer Videos in 2023 Posted on September 22, 2023 by jolean When it comes to video, there’s one kind that is the Volvo of the video world: the explainer video. It may not be sexy, but goshdarnit, it’s relevant and so very useful. We’re passionate about helping your video story come to life at Scenic Road. Part of that commitment means keeping our community informed about the latest industry trends and … Read more
The Cinematic Wizards Behind the Curtain: All Roads Lead to Scenic Road Productions Posted on September 18, 2023 | September 14, 2023 by jolean In the digital age where your cat’s yawn might go viral, what sets your content apart? The secret sauce: stellar video production. And who’s got the secret recipe? None other than Scenic Road. If you’re wondering what makes for a great video production, here’s a quick look. Grab some popcorn, friends, because we’re diving into the reel world. (See … Read more
Brand Filmmaking: What It Is and How It Helps Your Business Posted on September 13, 2023 | September 13, 2023 by jolean Brand filmmaking is upsetting the world of traditional brand marketing. We’ve all seen our fair share of brand commercials and infomercials throughout our lives. It is in everything from cheap items sold on TV to political ads to oldies music. There are hours-long compilations available on YouTube dedicated to some of the most cringy, weird, and memorable commercials and infomercials … Read more
Behind the Scenes on an International Video Production Shoot in Pakistan with Scenic Road Posted on August 15, 2023 | September 15, 2023 by jolean When it comes to shooting video internationally, Scenic Road is well-versed. We’ve had international video production shoots in Asia, Europe, North and South America, but up until last month, we had never shot in Pakistan. We often get asked what it is like to travel for video work like this, and about the logistics it takes to make it happen, … Read more
How to Make a Brand Film for Business Posted on May 16, 2023 | May 16, 2023 by jolean A brand film is a cinematic video that gives your potential customers a taste of the “why” behind your business – it’s not meant to be a product demo or how-to video. Instead, a brand film is a long form video that captures the heart and soul of your business and tells your brand story authentically and engagingly. It’s … Read more
3 Ways to Find Inspiration: Fighting Producer’s Block Posted on January 18, 2023 by jolean We all have those days where we stare at the white abyss that is an empty page and ask “Why, why are you mocking me?” You can’t seem to get our creative juices flowing. You sit in front of your blank computer screen, and… nothing happens. If this sounds familiar, then you may be experiencing producer’s block. Don’t worry. You’re … Read more
Best Practices for Video Production Posted on January 10, 2023 by jolean Video production is like juggling cats. There are a lot of different factors to consider in order to ensure everyone lands on their feet in a successful outcome. As a creative director or marketing professional, it’s important that you have a solid understanding of all the best practices for video production. In this blog post, we’ll dive into some of … Read more